This makes the audience members feel smart. The magic is that TV audience members will also have figured out the answer before the contestants announce their solution. The key to the show’s success is that it is set up to give contestants a bias to keep spinning the wheel and collect more prize money even after they know the answer. In this show, contestants spin a wheel to pick up prize money while they put letters on a board to fill in a word phrase. The TV game show “Wheel of Fortune” does this particularly well. Pleasurable because the experience makes us feel smarter. Important because insight is an important component of creativity which is required for major changes. What Mark didn’t say, but is also true, is that this is both important and pleasurable. This is the part that is “important for drawing distantly related information together, which is a key component of insight”. Thus the Aha behind leading Aha moments is that leaders help others have them for themselves.Īccording to Northwestern University’s Mark Jung-Beeman, Aha moments are marked by increased activity in the temporal, right lobe of the brain. The strongest leaders and best communicators inspire others by creating the context for those others to have their own Aha moments. These happen when people put together things that had not been together before and make those having those moments feel smarter and better about themselves. It’s what follows “Aha Moments” of creative insight. It’s what people like Archimedes say after they have “found it”.
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